The Maldives made a remarkable impression at the World Travel Market – WTM London 2023 by receiving the prestigious “Best Stand Design” award. This exceptional achievement can be attributed to the ingenious concept behind the Maldives stand, which drew inspiration from the awe-inspiring underwater beauty of the tropical paradise. The stand not only showcased the unique experiences available to visitors but also emphasised the commitment of the Maldives towards sustainability initiatives.
To ensure a captivating experience, the Maldives stand was divided into several distinct zones, each representing a different facet of the Maldives’ charm. The “Underwater Zone” was particularly mesmerising with its striking replica of a vibrant coral reef, transporting visitors to the breathtaking depths of the Maldivian waters. In the “Sustainability Zone,” the emphasis was on the Maldives’ dedication to environmentally friendly tourism, showcasing initiatives and practices that prioritise conservation and preservation.
Engaging visitors on multiple levels, the Maldives stand also featured a plethora of interactive experiences. These included a virtual reality dive that allowed visitors to immerse themselves in the dazzling marine life of the Maldives and a captivating Maldivian cooking demonstration, offering a taste of the exquisite local cuisine.
During a prestigious ceremony held at ExCeL London on Tuesday, 7 November 2023, the Maldives Marketing and Public Relations Corporation (MMPRC) was presented with the coveted “Best Stand Design” award. As the government agency responsible for promoting tourism to the Maldives, MMPRC showcased their exceptional capability and dedication to creating an unparalleled display. The recognition of their efforts through this esteemed award is truly an honour.
Adding to their list of accomplishments, the Maldives also triumphed at the Arabian Travel Market (ATM) 2023 in May 2023 by securing the “Best Stand Feature” award. This remarkable recognition reinforces the Maldives’ commitment to pushing boundaries and redefining excellence in the tourism industry.
The success of the Maldives stand at WTM London 2023 not only signifies a triumph for the nation but also highlights the allure of this tropical paradise. From its captivating design inspired by the underwater wonders to its commitment to sustainability and unforgettable experiences, the Maldives stand left an indelible impression on all who had the privilege to visit.
