The Maldives once again achieved outstanding success at the World Travel Awards ceremony held in Dubai’s iconic Burj Al Arab on 1 December 2023.

The Maldives claimed the prestigious titles of The World’s Leading Destination 2023 and the World’s Leading Tourist Board 2023, marking the second consecutive year of winning the latter award. These victories are a testament to the Maldives’ exceptional position in the global tourism industry and the enduring allure of the “Sunny Side of Life” to travellers worldwide.

Furthermore, the Maldives received nominations for several other esteemed titles, including World’s Leading Beach Destination 2023, World’s Leading Dive Destination 2023, World’s Leading Honeymoon Destination 2023, World’s Leading Island Destination 2023, and World’s Most Romantic Destination 2023.

This exceptional consecutive win, the fourth in a row, reaffirms the Maldives’ commitment to providing unparalleled experiences. We express our gratitude to our visitors, industry partners, and stakeholders, whose unwavering support has played a pivotal role in achieving this milestone. This year has been an outstanding one for the Maldives, filled with remarkable and strategic initiatives. By November 23, 2023, 348 promotional activities have been conducted, resulting in a significant reach of over 4,534,603,078, thereby enhancing the visibility of the Maldives as the ultimate tourist destination across continents.

The collaborative efforts and continuous support from stakeholders in the tourism industry have been instrumental in elevating the destination to global recognition and desirability.

One notable highlight was the Visit Maldives Storytellers’ Conference 2023, which showcased the rich cultural heritage and natural beauty of the Maldives in a captivating manner, garnering attention on a global scale.

Furthermore, significant campaigns were undertaken in partnership with esteemed organisations such as CNN International Commercial and BBC Studios, among others. Another remarkable achievement in 2023 was the welcoming of the one-m Maldives is the World’s Leading Destination of 2023illionth visitor within a mere seven months.

Maldives - the World Leading Destination